What do we look for?

1. Does the dealer have a track record of selling high quality diamonds and is well established either online or offline?

2. Do they offer competitive pricing compared to other online merchants with full disclosure of all diamond specifications?

3. Do they offer accurate and concise educational material on the 4 C's (carat, clarity, color and cut) to properly educate their customers?.

4. Is there a certified gemologist on staff to provide diamond advice?

5. Does the dealer guarantee the authenticity and accuracy of the diamond specifications backed with a 100% refund policy?

6. Is the dealer committed to the trade of conflict-free diamonds?

Score	Diamond Dealer
9.5	Adylon - Diamond Engagement Rings and Wedding Bands
9.0	Diamond.com - An Odimo Company
8.5	Blue Nile - Large Inventory of loose stones
7.5	Ashford - Everyday Elegance
7.5	Ice.com - Fashionable And Affordable Jewelry

Merchants - Interested in becoming a Verified Diamond Dealer?

View Our Verified Diamond Dealer Merchant Program page.